Case Study
Contest Suite:
The NPD Group
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The Challenge
The NPD Group is a research company that speaks directly with consumers to learn about marketing trends and tactics. Using online surveys, they conduct interviews to gather useful data. The challenge is incentivizing enough people to participate in the surveys. Most survey companies offer token compensations like small gift cards or contributions to points programs. NPD and SCAinteractive saw an opportunity for something more engaging.
The Solution
Moving beyond the traditional model of a disconnected reward for participating in a survey, we built a new model that incentivized NPD’s panelists to answer more questions and be rewarded with an instant win promotion.
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A suite of contests throughout the year includes 30-day “quick-hit contests,” along with a full-season fantasy football game that keeps panelists engaged, excited, and, most important, returning to NPD often to answer more questions, and earn more prizes.
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The Results

We’re entering our sixth year partnering with The NPD Group, who continues to see increased engagement with their panelists and online reward system.

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