Case Study
Reveal & Win:
Mastercard
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The Challenge
Competition amongst the credit card giants is always intense, as they are constantly in search of retailers to use them as the house credit card. At MoneyMart, Visa was entrenched as the house credit supplier, and MasterCard wanted to find a way in. They promised MoneyMart a free promotion to switch to MasterCard, now all they needed was a plan. So they turned to us.
The Solution
We devised a plan to integrate MasterCard into MoneyMart by engaging MoneyMart customers with instant win opportunities every time they used their card.
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Here’s how it worked. MoneyMart customers would be issued a MasterCard credit card, and would then register their card along with their cell phone number. Aside from those two pieces of identification, SCAi had no user data or personal information – the contest and customer information was completely secure. Every time a customer used their card, they’d get a text inviting them to participate in an online scratch-and-win game. If they were a winner, cash would be placed instantly on their MasterCard.
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The Results

Any financial institution’s top priority is user privacy and security, and SCAinteractive fits the bill. By keeping all user information secure, we gave MasterCard and MoneyMart the confidence to run a promotion that heightened engagement and formed the basis of a successful partnership between the two companies.

Talk to our sales team today to turn our services into solutions for your business. It all starts with a conversation.
#120, 7710 5th Street SE
Calgary, Alberta, Canada
T2H 2L9
3030 LBJ FWY, Suite 300
Dallas, Texas, USA
75234
Talk to our sales team today to turn our services into solutions for your business. It all starts with a conversation.
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