Here’s how it worked. MoneyMart customers would be issued a MasterCard credit card, and would then register their card along with their cell phone number. Aside from those two pieces of identification, SCAi had no user data or personal information – the contest and customer information was completely secure. Every time a customer used their card, they’d get a text inviting them to participate in an online scratch-and-win game. If they were a winner, cash would be placed instantly on their MasterCard.
Any financial institution’s top priority is user privacy and security, and SCAinteractive fits the bill. By keeping all user information secure, we gave MasterCard and MoneyMart the confidence to run a promotion that heightened engagement and formed the basis of a successful partnership between the two companies.