We enjoy helping our clients motivate consumer behavior with compelling interactive programs. View first hand the successes other companies have realized using our proprietary GameEngine™ technology.


    Objectives

  • Engage target audience
  • Disseminate key product details

    Program

  • Online sweeps
  • Point reward system

    Integration

  • Email marketing campaign
  • Online registration and play

    Results

  • Most participants achieved maximum points
  • Key prospects responded



Discovery

Imceda's LiteSpeed back-up software has proven through tests and customer surveys to be the fastest and best in the business. However, as a relative newcomer to the field, their challenge has been to gain market share currently held by their main competitor.


Objective

Imceda was looking for a unique way to interact with their key target audience in order to educate them on their product, get valuable feedback and ultimately, get them to try the product.


Solution

We recommended an online contest called "The Imceda 500." This emphasized the key competitive edge of the product, speed, and tied to the theme of their grand prize-a trip for two to the Indy 500. Participants were asked to complete five steps (we called them laps for the sake of the contest) in order to maximize their chances of being selected in a random draw contest. Specifically, participants received 100 points for each lap they completed.


The five "laps" were:

  1. Registration - give the basic info to get started
  2. Current Stats - reveal their current backup methods
  3. Download Trial - take LiteSpeed for a test drive
  4. LiteSpeed Quiz - see what they had learned
  5. LiteSpeed Stats - provide feedback on how the LiteSpeed trial performed for them

Participants received one entry into the contest for each lap they completed. If they completed all five laps, they received an additional five bonus entries for a total of 10 entries. Additionally, if they referred the contest to a friend or colleague they received another two entries for a maximum of 12 entries per person. Plus, we included a Bonus Prize Draw of $50,000. The prize would be awarded if the winner's state of residence as provided at the time of registration matched the "winning" state. The "winning" state was predetermined in a random draw prior to the start of the promotion and held in a sealed envelope to be opened after the grand prize winner had been selected.


Results

Trial of Imceda LiteSpeed software met expectations within the participant population and valuable prospect research data was generated. The quality of the data collected confirmed that the product and promotion were on target.


Summary

Imceda believes the Imceda 500 program was an effective way to educate their target audience on their product offerings and create prospects. With improved targeting, they feel it can be used again in the future to build their client and prospect base.