Experience and know how allow us to deliver the perfect interactive solution. Here are just a few of the unique promotional concepts we have developed for some of North America's biggest brands.

SCAinteractive's team members have been designing and operating promotions for North American newspapers for nearly 20 years. During that time, we have helped hundreds of newspapers run over thousands of promotions.

SCAinteractive understands the newspaper industry and knows how to help clients successfully meet their promotion objectives.

Our Scratch2Win Promotion is one of our latest offerings and has been designed exclusively for newspapers to help drive single copy sales and subscriptions. SCAinteractive has recently operated several Scratch2Win promotions with major newspapers in New York and Chicago. In all cases, the contests have been operated in a secure, trouble-free manner and have proven to be very successful in meeting our clients' objectives. Here is what our clients have to say about SCAinteractive and our Scratch2Win Promotions.

Our latest version of the Scratch2Win promotion is based on contestants scratching off squares on a printed card (offline version) which is inserted in the newspaper one day a week (day chosen by client). Alternatively, contestants may play interactively via an online version provided daily at the newspaper website. A key element of the promotion (for both the offline and online versions) is the daily promotional ads which include a unique set of daily call numbers. These numbers inform the contestant which squares need to be scratched off their game card each day. The daily promotional ads are published in the newspaper every day during the promotional period to drive participation in the promotion.

The ads also explain How to Play and include a brief set of rules. Readers are directed to the newspaper website where they can find more detailed contest information. It is important to note (with both the offline and online versions), that all contestants must read the newspaper in order to find the unique set of daily call numbers required to play the contest and win.

To help manage your budget, SCAinteractive will cover the entire prize package for a single fee. This means that SCAinteractive will take the financial risk should more people win than was expected. Additionally, SCAinteractive can handle the prize fulfillment in many cases.

To see examples and learn more about our Scratch2Win promotion, please click one of the following links:

Scratch2Win Case Study : Offline Version
Scratch2Win Case Study : Online Version