Client

Project

• Chicago Sun-Times
• Chevy
• Eastman Kodak
• Vancouver Whitecaps
• Old Dutch
• Abbott Staffing
• NFRA
• Del Monte
• Esso
• Chevy
• GE
• Subway
• John Deere
• Sony

• Scratch2Win
• Crack the Code
• Captains Wheel Game
• World Soccer Challenge
• Get Closer to the Action
• California Dreaming
• Summer Favourites
• Vacation for Life
• Work Alert
• Accessorize Your HHR
• Switch & Win
• Way to Dough
• Major Challenge
• Casino Royale

Details

WORLD SOCCER CHALLENGE -
Vancouver Whitecaps

The Vancouver Whitecaps soccer team used the excitement of the 2006 World Cup to boost their database to help fill their new stadium.

Soccer enthusiasts were enticed with the chance of a $1 million payout for correctly predicting the outcome of all 2006 World Cup games. A bracket contest mechanism, similar to ones used for March Madness, was used. The Whitecaps partnered with the Vancouver Province newspaper to promote the contest.