Client

Project

• Chicago Sun-Times
• Chevy
• Eastman Kodak
• Vancouver Whitecaps
• Old Dutch
• Abbott Staffing
• NFRA
• Del Monte
• Esso
• Chevy
• GE
• Subway
• John Deere
• Sony

• Scratch2Win
• Crack the Code
• Captains Wheel Game
• World Soccer Challenge
• Get Closer to the Action
• California Dreaming
• Summer Favourites
• Vacation for Life
• Work Alert
• Accessorize Your HHR
• Switch & Win
• Way to Dough
• Major Challenge
• Casino Royale

Details

WAY TO DOUGH -
Subway

Subway drives traffic with online instant win PIN promotion that gives customers the chance to win $1 million by building the perfect sub.

National TV spots encouraged Subway customers to visit local stores to enjoy great subs and take a shot at winning a million dollars by building the perfect sub. One game card was given to a patron for each sub purchased. SCAinteractive eliminated the risk of the $1 million payout by providing contingency prize coverage.