Client

Project

• Chicago Sun-Times
• Chevy
• Eastman Kodak
• Vancouver Whitecaps
• Old Dutch
• Abbott Staffing
• NFRA
• Del Monte
• Esso
• Chevy
• GE
• Subway
• John Deere
• Sony

• Scratch2Win
• Crack the Code
• Captains Wheel Game
• World Soccer Challenge
• Get Closer to the Action
• California Dreaming
• Summer Favourites
• Vacation for Life
• Work Alert
• Accessorize Your HHR
• Switch & Win
• Way to Dough
• Major Challenge
• Casino Royale

Details

SWITCH & WIN -
General Electric

General Electric uses an in-pack game decoder piece and the excitement of the 2006 Winter Olympics to drive consumers online.

GE used the excitement of the 2006 Olympic Games and a trip to Turin, Italy, to motivate consumers to select GE light bulbs over the competition. An in-pack game decoder was held up over a scrambled online image to reveal a unique code, which when entered, displayed a contest result message.