Client

Project

• Chicago Sun-Times
• Chevy
• Eastman Kodak
• Vancouver Whitecaps
• Old Dutch
• Abbott Staffing
• NFRA
• Del Monte
• Esso
• Chevy
• GE
• Subway
• John Deere
• Sony

• Scratch2Win
• Crack the Code
• Captains Wheel Game
• World Soccer Challenge
• Get Closer to the Action
• California Dreaming
• Summer Favourites
• Vacation for Life
• Work Alert
• Accessorize Your HHR
• Switch & Win
• Way to Dough
• Major Challenge
• Casino Royale

Details

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Old Dutch

Old Dutch bucks trend with on-pack promo tied to the Calgary Stampede's most watched rodeo event - bull riding.

On-pack promotion encouraged Albertans to purchase Old Dutch potato chips during the world famous Calgary Stampede. A peel-away sticker revealed a unique code that consumers entered online to view real footage of an actual bull ride. Consumers received one entry into the Grand Prize draw for every successful eight second ride they achieved.