Client

Project

• Chicago Sun-Times
• Chevy
• Eastman Kodak
• Vancouver Whitecaps
• Old Dutch
• Abbott Staffing
• NFRA
• Del Monte
• Esso
• Chevy
• GE
• Subway
• John Deere
• Sony

• Scratch2Win
• Crack the Code
• Captains Wheel Game
• World Soccer Challenge
• Get Closer to the Action
• California Dreaming
• Summer Favourites
• Vacation for Life
• Work Alert
• Accessorize Your HHR
• Switch & Win
• Way to Dough
• Major Challenge
• Casino Royale

Details

ACCESSORIZE YOUR HHR -
Chevy

Chevrolet drives sales of the new HHR in the New York area by integrating direct mail with online components.

Targeted consumers in the tri-state area (NY, NJ and Connecticut) were mailed exciting product details on Chevrolet's newest SVU - the HHR. The mail piece encouraged recipients to go online to learn more about the vehicle and register for two chances to win an HHR via an instant win online game and in a sweepstakes drawing.