Save Mart, Lucky Supermarkets Give Customers Shot at $2 Million with College Basketball Bracket Promotion

(Modesto, CA – March 14, 2008) Save Mart Supermarkets is giving customers at its Lucky and Save Mart stores the chance to dribble away with $2 million by playing in its College Basketball Madness contest.

To play in the college basketball prediction contest, consumers need only to log onto www.luckysupermarkets.com or www.savemart.com sometime during the evening of March 16 through March 20, register, and select their tournament picks. Contestants can return to the online game sites as often as desired to see how they are fairing during the tournament. A $1 million prize will be awarded to any customer who has a perfect bracket selection. Contestants also have the chance to win a $1 million bonus prize tied to the championship game. In addition, gift certificates totaling $1,000 will be awarded to the top 10 finishers.

"We are excited about this promotion because it enables us to offer our customers the chance to win a huge, life-changing money prize," notes John Kelly, VP of Marketing for Save Mart Supermarkets. "It also gives us the opportunity to connect with our customers through a fun, interactive experience that is tied to one of the most-watched sports events around, while building an email database."

The College Basketball Madness promotion, which is open to legal residents of Northern California and Northern Nevada who are age 18 and older, is being advertised through store circulars and in-store POP displays. The online game is being administered by SCAinteractive, an online promotional services company that specializes in the development, security, administration, and hosting of contests, sweepstakes and games. SCAinteractive, a subsidiary of SCApromotions, is also handling the $2 million promotional risk coverage.

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SCAinteractive and Graham Group Promotions team up to take packaged good promotions to the next level

(Dallas, TX – January 4, 2007) – SCAinteractive, a leading online promotional services company that specializes in security, administration, and hosting of large-scale contests, sweepstakes and games, is taking packaged good promotions to the next level by teaming up with Graham Group Promotions, a packaged goods promotional company that owns a proprietary patented FDA-approved printing process.

The companies will combine the proven, proprietary coupon insert material technology Graham Group Promotions provides to packaged goods companies with an interactive online game that gives consumers the chance to win a spectacular prize covered by SCAinteractive. The instant win game will be delivered through a unique promotion code printed on the coupon.

"What this gives packaged goods companies is an interactive, integrated marketing solution that drives Web traffic and enables them to connect with their customer base," notes Mark Edmondson, Director of Business Development for SCAinteractive. "When consumers go online to play the game, packaged goods companies can drive them to their corporate site first to reinforce their brand and promote other products. They can also require consumers to register before playing for the chance to win – giving them the ability to capture valuable customer information for ongoing marketing efforts."

While the promotions SCAinteractive and Graham Group Promotions offer are all customized to meet the unique needs of their clients, the program objectives remain the same. A special offer coupon – such as 75 cents off the next purchase – is inserted into a dry, wet or vacuum-sealed packaged goods product. The coupon utilizes Graham’s patented FDA-approved process, allowing it to actually touch the product without contaminating it. Along with the savings, consumers who purchase the product are given the chance to win a life changing prize such as $1 million or a new house by going online to the designated URL, entering the unique promo code, and playing the instant win game.

The game is managed by SCAinteractive, as are all the online components – including game development, rules, registration and bonding, security, management, contingency prizing and grand prize coverage.

"We can design the online sweepstakes or instant win game to meet the unique needs and budget of the company we are working with," notes Edmondson. "And we oversee the promotion from start to finish – providing brand managers with a complete turnkey solution."

"This is a fantastic joint venture that combines the efficiencies and strengths of each company to offer packaged goods companies a powerful new promotional tool that will drive positive sales results long after the initial promotion ends," adds Jim Graham, president of Graham Group Promotions. "It’s a fresh approach that takes a proven promotional technique and makes it great by leveraging the power of the Internet."

For more information contact Mark Edmondson at 888-860-3774 or email him.

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Miller Lite Sweepstakes Offers Texas Customers Chance to Win $100,000 in Gas

Miller Brewing Company has launched a Texas Gas Sweeps promotion that gives Texas consumers a chance to drive away with $100,000 in free gas.

The instant win game, which runs through February 3rd at participating convenience stores and retailers throughout Texas, also gives consumers the chance to win Pre-Paid Gift Cards worth $100 each.

Consumers can obtain an entry card at any participating location while supplies last. To play, they need only to log onto www.MillerLiteTexasGasSweeps.com, register, and enter the unique code featured on their entry card.

Once at the game site, consumers can play an interactive game in which they find six full Miller Lite bottles amid a pile of empty bottles, and fill a six-pack carton before a glass of Miller Lite runs dry. At the end of the interactive game, a screen shot appears notifying the player if he or she is an instant winner.

"Convenience stores represent a huge growth opportunity for our business, and we saw an opportunity to create digital content that is relevant to the occasion and drives interaction with our brand after the point of sale," notes a representative for Miller Brewing Company.

The Miller Lite Texas Gas Sweeps game, which is open to Texas residents who are at least 21 years of age, is being advertised through in-store POP and entry cards at Miller Lite displays. The online game is being administered by SCAinteractive. SCA is also handling the $100,000 prize coverage.

For more information, click here.

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$2 Million Turnkey Online College Bracket Contest Helps Businesses Drive Web Traffic, Capture Customer Data and Build Loyalty

SCAinteractive and SCA Promotions have launched a new online college bracket promotion designed to help businesses cash in on the March basketball playoff craze by giving consumers a chance to dribble away with $2 million.

The turnkey bracket prediction contest offers radio stations, bars, restaurants and other businesses an easy, low-cost way to engage consumers while driving web traffic and building valuable marketing databases. And people do win every day. SCA has awarded nearly $160 million in prizes since pioneering the mega-prize promotions industry back in 1986.

For a flat fee of $2,500, participating businesses can launch the online bracket prediction game and get a custom web page where up to 5,000 customers can enter, play and return as often as desired to see how they are fairing during the tournament. The game offers a $1 million prize for a perfect bracket selection, as well as the chance to win a million dollar prize bonus tied to the championship game. It also features one guaranteed $100 cash prize for each participating business. SCA handles all the details — from contest structure, rules, bonding and state registrations, to complete payment of prizes.

"College basketball has a huge fan base and we wanted to give businesses the ability to capitalize on the excitement surrounding the play-off games and connect with their customer base," notes Tony Ebert, director of interactive sales for SCA. "With our online prediction game, we can provide businesses with a customized, low-cost promotion that packs a $2 million marketing punch guaranteed to generate buzz, drive Web traffic and build consumer databases for ongoing marketing efforts."

For more information, click here.

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Hanes Canada Kicks Off Fall Shopping Season with Nationwide "$25,000 Cash- for-Comfort" Promotion

Hanes Canada launched a nationwide "$25,000 Cash for Comfort Promotion" designed to bolster in-store traffic, drive sales and build a customer database for ongoing marketing efforts throughout Canada.

To participate in the promotion, consumers need only to arm themselves with one of three 12-digit UPC codes from a current Hanes product – obtained either from a package they purchased or from visiting a Hanes store and noting a UPC code.

Contestants compete for the cash by logging onto the contest Web site, completing a short registration form, entering the UPC code and then playing an interactive game in which they click on as many flashing Hanes items as they can before the computer stops them. If a contestant collects all 12 items, he or she is eligible to win one of three $25,000 grand prizes available. Contestants who collect eight items are eligible to win one of 100 LCD portable DVD players being awarded. To solidify their win, contestants must correctly answer a skills-based math question provided to them with the instant Eligible to Win notification. Once registered, contestants are allowed to play once per UPC code up to three times. They can also earn a bonus code by inviting two friends to play the game.

"We were looking for a fun way to engage and interact with consumers and encourage them to visit our retailers," notes Roslyn Griner, V.P. Marketing and Product Development, Hanesbrands Inc. "With this promotion, we are able to reward consumers for choosing our products and for spreading the word about the instant win game to their friends."

The $25,000 Cash for Comfort Promotion runs from August 13, 2007 through September 8, 2007 and is open to all Canadian residents who have reached the age of majority in their Province or Territory.

The online game was developed in conjunction with DraftFCB Montréal and is being administered by Dallas-based SCAinteractive, an online promotional services company that specializes in security, administration, and hosting of contests, sweepstakes and games.

For further information on this contest, and any other SCAinteractive promotions product, please call 888.860.3737

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New York Daily News Promo Turns Paper’s TV Guide into Instant-Win Game

(New York, NY – September 13, 2007) – The New York Daily News has launched an instant-win promotion that turns the paper’s Sunday TV guide, New York Vue, into a valuable game piece for consumers.

The Winning Rides Game, launched in conjunction with MetroCard, gives newspaper consumers the chance to win free one-year unlimited-ride MetroCards, $75 MetroCards, and other prizes if the play code printed on the cover of their New York Vue matches one of the codes printed in the paper each day of the promotion.

Every Sunday from September 9th through September 30th, the front page of the New York Vue will each feature a new unique play code good for the following week. Consumers need only scan the list of play codes printed in the newspaper each day to see if their code is an exact match. If it is, they win the prize advertised in the newspaper that day. Contestants whose play code does not match one of the published codes during the week can enter a Second Chance Drawing by mailing any cover of the Vue from the game period to the drawing address.

"The Winning Rides Game featured in the Daily News’ Sunday TV guide, New York Vue, rewards our readers with the opportunity to win great prizes from the MTA, including a one-year unlimited ride MetroCard, and provides us with the opportunity to reach a new audience at the newsstands," notes Catherine Scalera, Director of Consumer Marketing and Promotions for the Daily News.

Over four million unique game codes will be printed on the covers of the New York Vue during the four- week promotion, which ends Saturday, October 6. The Winning Rides Game is being administered by Dallas-based SCAinteractive, an online promotional services company that specializes in security, administration, and hosting of contests, sweepstakes and games.

For further information on this contest, and any other SCAinteractive promotions product, please call 888.860.3737

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GEICO Customers Go Paperless with Online Contest

SCAinteractive recently teamed with GEICO to create an online Instant Win contest that entices policyholders to switch to paperless billing. Customers are rewarded for their participation with chances to win great prizes.

Through mid-August, GEICO customers will find a game code inserted in their billing statements. To access the promotion, customers need only to log onto the GEICO contest site and enter their game code. Once at the contest site, customers are prompted to select five out of 25 boxes. If five boxes show cash, they win the $10,000 grand prize; four boxes with cash wins a $50 cash card; and three boxes with cash wins a $25 cash card. Prizes are fulfilled with customized Gecko cash cards, redeemable at any major gas station.

Once online, GEICO customers can earn up to six more game codes by making an online payment or enrolling to receive their billing and policy statements electronically. Additionally, customers receive the opportunity to download a free GEICO ringtone, sent directly from the contest site to the user's cell phone.

SCAinteractive is an online promotional services company providing security, administration, and hosting of contests, sweepstakes and games.

To see this contest in action, check out www.scapromotions.com/geicodemo. For further information on this contest, and any other SCAinteractive promotions product, please call 888.860.3737

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SCAinteractive Launches NFRA "$100,000 Summer Favorites Online Instant Win" Game

SCAinteractive recently launched the National Frozen & Refrigerated Foods Association (NFRA) "$100,000 Summer Favorites Online Instant Win" promotion.

The instant win game prompts players to select novelty brand logos from a virtual freezer case, drag logos into their shopping cart, and "check out" to see if they win. Each time a customer plays, five new brands are electronically selected. A grand prize of $100,000 will be awarded if a contestant matches all five brands. Contestants win $500 in cash by matching four of the five brand logos in any order; or snag one of 100 cooler bags by matching three of the five brand logos.

Once registered, contestants can play once a day through the length of the promotion.

The contest, which runs through August 13, 2007, was developed in conjunction with NFRA's agency and is administered by SCAinteractive, an online promotional services company providing security, administration, and hosting of contests, sweepstakes and games.

To play, visit www.easyhomemeals.com. For further information on this contest, and any other SCAinteractive promotions product, please call 888.860.3737

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Digital content provides instant gratification

Get connected to your customers by rewarding them with digital content, a powerful, universal incentive that can be instantly accessed by your customers and easily personalized to meet their individual tastes.

SCAinteractive and its partners deliver turnkey, fixed-cost promotional solutions that drive sales, increase loyalty and build brand awareness. With our broad range of digital music, ringtones, pictures and games, you can instantly deliver something your customers want. Digital content provides a personal touch and gives you a powerful tool that engages customers and motivates them to action. For more information contact SCAinteractive at 1-888-860-3737.

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McDonald's delivers on all fronts with integrated campaign

To build an unprecedented communications hub for their Pirates of the Caribbean: Dead Man's Chest tie-in promotion, McDonald's® and its agency turned to SCA Promotions, the leading provider of prize coverage for promotions, contests, and games. For the first time ever, SCA Promotions' technology arm, SCAinteractive, is enabling an interactive instant win promotion that receives entries across multiple channels including IVR (Interactive Voice Response), SMS (Short Message Service / Text Messaging), and Online. This record-breaking promotion more than doubled expectations in terms of volume of plays.

"This hub takes game play requests and relays results in real time through each channel, utilizing a single storage area network to capture and record all relevant play data," said Steve Dersch, Sr. Planner for SCAinteractive. "By enabling entry via each of these channels, SCAinteractive's technology gives McDonald's® maximum reach with this one-of-a-kind interactive promotion. Typical programs feature one entry channel only, which limits the environment in which consumers can interact with a brand. For McDonald's® and Disney, no matter who or where you are, as a consumer you can interact with the promotion, resulting in a favorable experience and impression of both McDonald's® and Disney."

SCAinteractive has developed and is hosting four multilingual Web sites for the promotion. The main site features a Flash-based game where consumers spin a "captain's prize wheel" for a chance to win daily prizes such as a Volvo automobiles, Sony PSPs, iPod Prize Packs, Magellan® Roadmate™ products, movie soundtracks, and much more.

SCAinteractive also customized the game site to have a "night-time" look and feel in the evenings to tie in with the extra "late-night code" offer. To increase late-night sales at McDonald's®, consumers receive an extra game code between 9 p.m. and 2 a.m. which makes them eligible for a special prize drawing at the end of the promotion.

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CAPMA crowd stunned with $50,000 winner

$50,000 Cash Awarded to Promotion Agency Representative at the Annual CAPMA PROMO Awards!

SCA Promotions Covered the Promotional Risk and Paid the Cash Prize

TORONTO, Sept. 19 /PRNewswire/ -- This year, the Canadian Association of Promotional Marketing Agencies, (CAPMA) partnered with Dallas-based SCA Promotions to add a little promotion of its own during the annual CAPMA PROMO! Awards. In an effort to increase attendance and add sizzle to the awards, the promotion paid off big ... $50,000 to be exact. All nominees received the chance to win up to $100,000 cash. Almost 500 were in attendance at this year's event to honor the best in Canada's promotional marketing.

The High Fives Game was simple and provided a game-show style format. One attendee was randomly selected from entries as the participating finalist. Erin Howes, Account Executive for B-Street Communications, Inc., was given 40 sealed Money Bags™ (security sealed envelopes). On the prize board were four possible prizes -- $100,000, $50,000, $5,000, or $500. The participant was asked to open as many Money Bags as needed until she reached five of a kind. With two $100,000, three $5,000, three $500, and four $50,000 prize messages opened, Erin opened her 13th Money Bag -- her lucky number -- and revealed the fifth $50,000 prize message!

"This win will change my life immensely; and I will never be able to show how much I truly appreciate it," said Erin Howes, Account Executive of B- Street Communications, Inc. "I still don't really believe it!!!"

"Erin was ecstatic, as well as everyone watching," said Christine Bennett, Sr. Account Manager for SCA Promotions. "It is always great to see a promotion light up a crowd, especially when the crowd is in the promotion industry." Christine Bennett and Jackie Walker of SCA Promotions worked with Garo Keresteci, CAPMA President, to design the game-show style event.

"Over the last 20 years, SCA has seen many of our sponsors have awe-inspiring results just like this evening," said Bennett."

About SCA:
Dallas-based SCA Promotions is the largest provider of prize coverage for promotions, contests and games. Founded in 1986, the company has paid out more than $146 million dollars in cash and prizes in sales and consumer product promotions, lottery and casino jackpots, radio contests, and direct mail, Internet and sports promotions. Recent promotions include TSN Canada/Wendy's $1 Million Field Goal Kick; the Jean Coutu/Bos Communications Pin-2-Win Number Match; and McDonald's/Creata "Pirates of the Caribbean" Movie tie-in.